Studio van Luijn
SVL / WORKS SK-II
SK-II 2024

SK-II

Luxury beauty reframed for feed-native storytelling.

SK-II luxury beauty paid social on Meta.
SK-II Performance · Luxury beauty
Year
2024
Client
SK-II
Discipline
Performance · Luxury beauty
Role
Creative strategist. Translated luxury codes into paid-social units.
Scope
Luxury beauty · Meta · Feed-native
Outcome
34% revenue uplift. +101% YoY ad spend.

A luxury-beauty paid system that translated SK-II codes into feed-native formats. +34% revenue, +101% YoY ad spend.

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