Studio van Luijn
SVL / WORKS PERFECT-WHITE-TEE
Perfect White Tee 2023 — 2024

Perfect White Tee

$800K to $1.5M in twelve months. Same hook, sharper iteration.

Perfect White Tee paid-social hook library scaling spend on Meta and TikTok.
Perfect White Tee Performance · Spend scaling
Year
2023 — 2024
Client
Perfect White Tee
Discipline
Performance · Spend scaling
Role
Creative strategist. Hook library and iteration cadence across Meta and TikTok.
Scope
Direct response · Meta · TikTok · Hooks
Outcome
Scaled ad spend from $800K to $1.5M in twelve months.

A hook library turned into a scaling system. The studio ran creative iteration across Meta and TikTok, scaling spend from $800K to $1.5M in twelve months on the back of one disciplined hook.

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