Studio van Luijn
SVL / WORKS RELEASE-CO
Release Co 2024

Release Co

Sweden’s first vitamin-therapy clinic, positioned as a modern authority.

Release Co Stockholm storefront. Sweden’s first vitamin therapy clinic. Brand strategy and creative direction by Studio van Luijn.
Release Co Brand · Identity · Photography
Year
2024
Client
Release Co
Discipline
Brand · Identity · Photography
Role
Brand strategy and creative direction end to end. Built the visual system, ran the shoots, directed the photography, shaped the paid strategy.
Scope
Brand strategy · Identity · Photography · Paid social
Outcome
Featured in Vogue. Scaled across multiple locations.

Sweden’s first vitamin-therapy clinic, positioned as a modern authority rather than a wellness fad. The studio built identity, photography system, retail language and paid strategy end to end. Featured in Vogue, scaled across multiple locations.

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