Studio van Luijn
SVL / WORKS BYDEFAULT
Syeda & Erlen 2026

byDefault

A founder-couple rebrand, built from stakeholder interviews up.

byDefault founder-led rebrand and brand strategy for founder couple Syeda and Erlen.
byDefault Brand · Naming · Research
Year
2026
Client
Syeda & Erlen
Discipline
Brand · Naming · Research
Role
Brand strategy and naming for the founder couple behind byDefault. Conducted stakeholder interviews and ran naming workshops.
Scope
Brand strategy · Naming · Stakeholder research

A founder-couple rebrand built from stakeholder interviews up. The studio ran the interview rounds, held the naming workshops, and shaped a brand that worked for the business and the two founders behind it.

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