A strategic creative leader with 12+ years of global experience shaping brand storytelling across media, commerce, and technology. Specialising in 360° storytelling, brand marketing and driving efficiency through creative innovation in advertising.

From Meta, Amazon & Global outdoor to projects with Chanel, Prada, Disney, and Coca-Cola, he has led brand ecosystems spanning digital, (D)OOH, experiential, and retail, building work that resonates globally across industries.