Studio van Luijn
SVL / WORKS BURBERRY-SUPERBLOOM
Burberry 2021

Burberry Superbloom

Heritage storytelling, translated into a performance system that moves.

Burberry Superbloom digital out-of-home campaign with Meta.
Burberry Superbloom DOOH · AR · Paid
Year
2021
Client
Burberry
Discipline
DOOH · AR · Paid
Role
Creative Strategist, Meta Creative Shop. Directed the strategy and adaptation into short-form formats laddering up to global brand narrative.
Scope
DOOH · AR · Paid media · Retail
Outcome
62% lift in brand favourability. High engagement across retail-aligned placements.

A heritage brand brief turned into a performance system: short-form formats laddering up to global narrative, DOOH in flagship cities, AR aligned to retail. +62% in brand favourability, high engagement in retail-aligned placements.

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